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 您所選取的商品項目

> NIO: A Chinese EV Company''s Global Strategy

商品編號: 9-322-106
出版日期: 2022/04/22
作者姓名:
Kirby, William C.;Lin, Shu;Truwit, Noah B.
商品類別: General management
商品規格: 28p

再版日期:
地域: China;Europe;Norway
產業: Automotive industry
個案年度: 2014 -  2022

 


商品敘述:

Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium "smart" EVs. Its mission was to "shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021, Founder William Li shared plans for the company to expand to 25 different countries and regions by 2025, including the automobile juggernaut nation of Germany. Would users in other markets and cultures embrace his user enterprise and high-touch model? NIO faced tough competition ahead in the race for EV supremacy.


涵蓋領域:

Business and government relations;Business expansion;Strategy


相關資料:

, (9-323-125), p, by William C. Kirby, Noah B. Truwit